Our Story

A Calling for Curls

A Calling for Curls

Mahisha Dellinger, a former Marketing Manager at a fortune 500 company, founded CURLS in 2002 after being disenchanted with the lack of natural haircare products with quality ingredients and dependability. “As a woman of color, I wanted to flaunt my natural hair and celebrate what God had given me.” Mahisha sought to create a new brand that resonated with women like her. She envisioned curlistas everywhere being able to find high-quality products that celebrate various curl patterns and developed CURLS with leading cosmetic and wellness experts. ​​
As a respected award-winning industry expert, Mahisha is a sought-after speaker, a member of the Forbes Business Council and a Small Business Advisor. She received the 2023 Black Enterprise Business Disruptor award, the NAACP Trail Blazer Legacy Award, the Harlem Week Cultural Icon Award, and was named one of Entrepreneur’s 100 Powerful Women in the US and Dallas Magazine’s Top 500 CEOs five years in a row. She has also appeared on Good Morning America, The Real, The Wendy Williams Show, and Revolt TV.​
Mahisha is a leading voice in black female entrepreneurship, dedicating her time to building up the next generation of millionaires. She has mentored women through her show Mind Your Business with Mahisha which aired on the Oprah Winfrey Network (OWN). She also founded the Black Women Making Millions Academy, offering $450 million worth of resources to help 25,000 businesses scale. ​​